April 2026 — Present
Lead Product Designer - Design Systems
Jama Software · Technology
About me
I'm a Lead Product Designer who works across the full span of product design, from setting direction to shipping details. Over 15 years, mostly in enterprise software, I've moved between strategy, interaction design, design systems, accessibility, and AI-enabled workflows, depending on what the product and team needed most. I'm as comfortable framing an ambiguous problem and aligning stakeholders as I am testing an interaction or building the component library that keeps a product consistent at scale. I work directly with engineers to turn decisions into working software, and I care as much about what ships as what gets presented.

My professional journey
Product designer for complex B2B and enterprise software, working across legacy modernisation, mobile-first experiences, accessibility, operational tools, and AI-enabled workflows. I connect product architecture, design systems, and documentation so designers, engineers, and AI agents can work consistently, and I turn ambiguous problems into measurable outcomes.
April 2026 — Present
Jama Software · Technology
April 2019 — February 2026
HireRight ltd. · Technology
June 2017 — February 2019
Zapro Digital · Software Agency
latest insights
featured article
It's easy to get caught up in designing solutions before fully understanding the problem. I've been developing a framework for ConScept to help avoid unnecessary work, overlooked assumptions and overcomplicated solutions by asking better questions before making decisions.
Read articleAI has made it easier than ever to build things, learn new disciplines and speak the language of expertise. But being able to produce convincing work doesn't always mean we understand its implications. As the boundaries between disciplines become smaller, how do we make sure our confidence grows alongside our judgement, rather than ahead of it?
Read articleThese are operating principles that influence every engagement.
I look beyond the visible problem to understand the system that created it. Whether the challenge lies in governance, collaboration, design systems or organisational structure, my goal is always to improve the underlying conditions that allow quality to emerge consistently.
Every engagement receives the same level of care, reasoning and attention. Budgets influence the scope of my work, not the standard of it. When trade-offs are necessary, I reduce breadth before I reduce quality.
My success isn't measured by how long you need me. It's measured by how much stronger your business becomes because I was there. I share my reasoning, challenge assumptions and leave organisations better equipped to continue evolving long after an engagement ends.
Technology changes. Teams change. Organisations change. What should endure is the quality of the reasoning behind every decision. I help organisations capture, communicate and evolve that thinking so knowledge becomes a lasting capability.
Throughout my career, I've found that the most valuable solutions rarely come from solving the visible problem. They come from understanding the system that created it. That's why my work combines systems thinking, product design and organisational understanding to help companies solve complex challenges at their root.
I approach every challenge by understanding the relationships behind it. Rather than treating symptoms, I uncover the underlying systems that shape products, teams and organisations.
I don't arrive with predetermined solutions. I work alongside product, design and engineering teams to understand the challenge, question assumptions and build solutions that fit the organisation rather than forcing a generic framework onto it.
My objective isn't to leave behind more documentation or more components. It's to leave organisations with stronger reasoning, clearer principles and systems that continue improving long after our engagement ends.
HOW I WORK
01
We uncover the principles, needs and constraints that define long-term success.
02
We design the structure, relationships and rules that will guide every decision.
03
We create the pieces that fit the system, not the other way around.
04
We document, educate and align teams to adopt and evolve the system.
05
The system scales. Products improve. Users benefit. Businesses grow.