Lead Product Designer · Enterprise Products · Design Systems · Accessibility · AI-enabled workflows
Product design, from first idea to working software.
I'm a Lead Product Designer who works across the whole product, from shaping direction and designing interactions to building the systems that keep it consistent. Design systems and accessibility are where my expertise runs deepest, and I use AI-enabled workflows to prototype in code and move from idea to working software faster.
Foundations
Core principles that anchor the system.
System
Everything that emerges from strong foundations.
selected impact
Foundations in practice.
A few examples of how stronger systems create better products and healthier teams.
Product Architecture / 01
Making a complex candidate journey explain itself
A ground-up rebuild of the candidate screening experience, separating the constraints we had to respect from the legacy behaviours we no longer needed to inherit.
View case studyDesign Systems / 02
Turning a design system constraint into a shared way of working
ReVolve started with a practical delivery problem: teams were solving the same interface challenges independently, without an owner, roadmap or dedicated engineering capacity. I turned that constraint into a problem-solving strategy that connected real product work to reusable patterns, clearer decisions and adoption across teams.
View case studyProduct Architecture / 03
Turning legacy complexity into a system teams could move forward with
I helped modernise a fragmented legacy product by clarifying its core patterns, introducing reusable design-system foundations, and creating a more consistent way for teams to make and scale product decisions.
View case studyGovernance & Scale / 04
Designing the evidence AI needs to improve
I designed a human-in-the-loop audit platform that helped subject matter experts resolve disagreements between researchers and an AI agent—while capturing the reasoning behind every decision.
View case studyFeatured project results
Results from “Making a complex candidate journey explain itself”
45-98%faster Invitation → submission
~65%US clients eligibility at pilot
US rolloutPilot→ General Availability
1shared interaction model
latest insights
Ideas for stronger products and teams.
Collaboration & Alignment
What am I actually fixing?
It's easy to get caught up in designing solutions before fully understanding the problem. I've been developing a framework for ConScept to help avoid unnecessary work, overlooked assumptions and overcomplicated solutions by asking better questions before making decisions.
Read · 12 minCollaboration & Alignment
The Age of Artificial Confidence
AI has made it easier than ever to build things, learn new disciplines and speak the language of expertise. But being able to produce convincing work doesn't always mean we understand its implications. As the boundaries between disciplines become smaller, how do we make sure our confidence grows alongside our judgement, rather than ahead of it?
Read · 10 minCollaboration & Alignment
When experience makes us faster, how do we slow down without losing momentum?
Experience helps us recognise problems and solutions faster. But speed can also make us confident in the answer before we’ve confirmed we’re solving the right problem.
Read · 11 minI design the foundations. You build the future.
Design Systems
Turn scattered patterns into one shared source of truth: tokens, components and the governance that keeps them from drifting apart.
Product Architecture
The information architecture, domain boundaries and journeys that keep a product legible as it grows, so a new feature has an obvious place to live, not just a place that fits.
AI-Enabled Design Operations
Put AI to work inside real design and product workflows, with clear boundaries for what it can decide alone, and what still needs a person's judgement.
Governance & Scale
Clear ownership, standards and a process for exceptions, so a system stays trustworthy as more teams start depending on it, not just at launch.
Collaboration & Alignment
The shared vocabulary and decision frameworks that stop design, engineering and product from re-litigating the same call in three different meetings.
my approach
From foundations to impact.
A clear approach that connects strategy, systems and execution to create products that scale and endure.
01
Understand the foundations
We uncover the principles, needs and constraints that define long-term success.
02
Architect the system
We design the structure, relationships and rules that will guide every decision.
03
Build the components
We create the pieces that fit the system, not the other way around.
04
Enable the teams
We document, educate and align teams to adopt and evolve the system.
05
Create lasting impact
The system scales. Products improve. Users benefit. Businesses grow.