insights
Writing on design systems, product architecture, and AI-enabled design operations.
Collaboration & Alignment
It's easy to get caught up in designing solutions before fully understanding the problem. I've been developing a framework for ConScept to help avoid unnecessary work, overlooked assumptions and overcomplicated solutions by asking better questions before making decisions.
Read · 12 minCollaboration & Alignment
AI has made it easier than ever to build things, learn new disciplines and speak the language of expertise. But being able to produce convincing work doesn't always mean we understand its implications. As the boundaries between disciplines become smaller, how do we make sure our confidence grows alongside our judgement, rather than ahead of it?
Read · 10 minCollaboration & Alignment
Experience helps us recognise problems and solutions faster. But speed can also make us confident in the answer before we’ve confirmed we’re solving the right problem.
Read · 11 minAI-Enabled Design Operations
AI can replace much of the work we once gave juniors. But if companies stop investing in the people who become tomorrow’s experts, what happens when today’s experienced talent is gone?
Read · 12 minProduct Architecture
Most hiring processes are designed around the one person who gets the job. But everyone else leaves with an experience that can influence who applies next. What happens when we look at hiring as a service designed for everyone who participates in it?
Read · 17 minAI-Enabled Design Operations
After building the same website with Claude and Codex, I stopped asking which one was better. Both can design, both can code, but they bring very different instincts to the work. Maybe choosing an AI is less about capability, and more about choosing the right collaborator for the task at hand.
Read · 9 minCollaboration & Alignment
Experience teaches us where the boundaries are. But what happens when we get so good at anticipating constraints that we stop exploring before anyone asks us to? Maybe the challenge isn't forgetting what experience taught us. It's remembering when to question it.
Read · 15 minGovernance & Scale
A design system is more than a collection of reusable components. It’s the shared set of principles, relationships, decisions, and practices that help teams create consistent, accessible, and adaptable products.
Read · 5 minDesign Systems
What world building taught me about making design systems self-sufficient.
Read · 12 minCollaboration & Alignment
How a silly activity done at 17 changed my view on how to be a better designer
Read · 11 min